Search ranking is a skill.
You can learn it properly.
Most SEO content online is outdated, vague, or written to rank — not to teach. Our courses give you structured, practical knowledge: from how search engines actually read your pages to how you build long-term authority that holds up when algorithms change.
The tools and methods used
in working SEO campaigns
We built this curriculum by working backwards from real projects. Every lesson covers something a practitioner runs into week-to-week — not textbook abstractions.
Technical Site Auditing
Learn to diagnose crawl issues, indexation gaps, page speed problems, and core web vitals — then actually fix them, not just report them.
Keyword Research That Makes Sense
Beyond volume and difficulty scores — understand search intent, topical mapping, and how to prioritise what your audience is actually looking for at each stage.
Content Strategy and On-Page SEO
How to structure pages for both users and search engines, write well without stuffing keywords, and build topical authority across a site over time.
Link Building Without the Risk
What actually earns links in current search environments — digital PR, content assets, partnerships — and how to avoid patterns that trigger manual actions.
Reporting and Measuring Impact
Build dashboards that show what's actually working, set realistic expectations with clients or stakeholders, and spot early signals before they become big problems.
Skill depth by module
Straightforward pricing. No surprises.
Pick the level that fits where you are. Each plan includes access to the same core curriculum — higher tiers add coaching, reviews, and direct access to our instructors.
Self-Guided
one-time payment
Full access to all video lessons, written materials, and exercises. Work at your own pace, no deadlines.
- All core lessons (40+ hours)
- Downloadable templates and checklists
- Community forum access
- Progress tracking dashboard
- Instructor feedback sessions
- 1-on-1 coaching calls
Guided Track
per 3-month cohort
Everything in Self-Guided, plus weekly group reviews, assignment feedback, and scheduled live sessions with instructors.
- All core lessons (40+ hours)
- Downloadable templates and checklists
- Community forum access
- Progress tracking dashboard
- Weekly group review calls
- Written assignment feedback
Professional
per 3-month cohort
For people working in-house or freelance who want direct input on their specific projects and career path.
- Everything in Guided Track
- 3 private coaching calls (60 min each)
- Personal site audit and review
- Strategy feedback on real campaigns
- Certificate of completion
- Priority support via email
"I'd read plenty of SEO guides before joining but always felt like something was missing. This course filled in the gaps — the technical auditing module alone changed how I approach new client sites. The group calls kept me on track when I would've procrastinated on my own."
Lieselotte van der Berg — Freelance digital consultant, Cape Town
